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Defining Your Core Values

Each business should have a list of core values, your core values are what makes your business run. What type of people you want to hire, or work with. This is the foundation of your business. We will learn in 5 simples steps how to figure out what your core values are. Download your FREE…

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How to Use Your Values to Create Exceptional Content for Your Business

How to Use Your Values to Create Exceptional Content for Your Business

You’ve heard you need to have identified core values for your brand and business, but what does this actually need?

We recently posted a video about how your core values are a set of standards for your business and how values drive how people perceive your business. Now it is time to take a look at translating this into the content you create. Here, we are going to be taking a look at a few different facets of your marketing:

How to use your values to identify your target market, How to use your values to create content that will move your brand forward, andHow to use your values to understand ways you can react to both positive and negative reviews online.

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Core Values, Why They Are Important To Your Business [VIDEO]

Core Values, Why They Are Important To Your Business

What Are Core Values? Core values are a set of standards for your business that everyone involved in your business must use in order to deliver the best possible product or service. Core values force you to raise the bar and set the standard, the tone, and the cadence of your business.  Make sure you are…

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3 Steps to a STRONG Personal Brand

What is a personal brand?   A personal brand is a feeling, an emotion and an expectation about who you are as a person and and a professional.  Your personal brand tells people what your character is and what they can expect to experience when working with you.   How Do You Build A Strong…

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Do colors really mean anything for your brand? I mean it’s just colors, right?

What are brand colors

WRONG! There’s a whole lot of research done behind the meaning of colors! When you think of your ‘Brand Identity’ what does that mean to you? Personality is the emotional, and human, association to a brand. Identity is the image created and used by a company to relate to consumers. An identity can include all…

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How to answer the question, what do you do?

how to explain what you do as a freelancer

Picture this, you walk into a room of other business owners who immediately turn to you and ask, “So, what do you do?” As a freelancer, do you know how to respond? Do you always say the same answer or do you try and switch it up depending upon with whom you are speaking? More…

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